Digital Marketing Lead - Performance & Growth Strategy

Join Populix as a Digital Marketing Lead and take the helm of our performance-driven marketing initiatives in the heart of Jakarta. This is your opportunity to shape high-impact digital strategies that amplify brand visibility, drive user acquisition, and boost revenue growth. At Populix, we're a dynamic player in the digital marketing space, known for our innovative approaches and commitment to excellence. In this role, you'll be at the forefront of our marketing efforts, working closely with cross-functional teams to implement and optimize our digital campaigns.

As a Digital Marketing Lead, you'll be responsible for developing and executing data-driven marketing strategies that deliver measurable results. You'll leverage your expertise in digital marketing tools and platforms to create engaging content, optimize our online presence, and drive traffic to our platforms. With a focus on performance and growth, you'll be instrumental in helping Populix achieve its business objectives and maintain a competitive edge in the market.

If you're a seasoned digital marketing professional with a passion for driving results and a track record of success, we invite you to join our team in Kalideres, Jakarta. This is your chance to make a significant impact on our marketing initiatives and help shape the future of Populix.

📋 Tanggung Jawab Pekerjaan

• Develop and implement high-impact digital marketing strategies to drive brand visibility and user acquisition.
• Leverage data analytics tools like Google Analytics and Google Tag Manager to track and optimize campaign performance.
• Create and manage engaging content across various digital channels, including social media, email, and SEO.
• Collaborate with cross-functional teams to align marketing efforts with business goals and objectives.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Stay abreast of industry trends and emerging technologies to continuously improve our digital marketing strategies.
• Optimize our online presence and search engine rankings through SEO best practices and techniques.
• Drive traffic to our platforms through paid advertising campaigns on platforms like Google Ads and Facebook Ads.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success in performance-driven campaigns.
• Proficient in using digital marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, and Google Tag Manager.
• Strong understanding of SEO principles and best practices for optimizing website performance.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Outstanding communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Certification in Google Analytics or Google Ads is a plus.
• Fluency in both English and Indonesian is a must.

🛠️ Keahlian

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